Context (Situation)
A client from the UAE commissioned our team to develop the concept for Closet Case, a new flagship multi-brand fashion store in Moscow. The brand, originally from the UK, wanted to create a destination that would surprise visitors and stand apart from conventional retail.
The vision extended far beyond a clothing store. The space was intended to function as a cultural hub combining fashion, contemporary art, and hospitality — featuring a café, curated art installations, exhibitions, vernissages, presentations, and community events. Every object within the interior was expected to feel sculptural and collectible, transforming the store into a new creative landmark in the city center.