From 2016 to 2026 i worked in a design bureau that evolved from an in-house team into an independent studio, expanding into spatial design and AI-driven production.
(Bureau Publika, formerly Weeee Studio, SM Group, Cross Studio design department).
Over 10 years, I grew alongside the company from Junior Designer to Co-Founder and Design Lead, taking a key role in shaping its development, positioning, and creative direction.
I was directly involved in the studio’s transformation — from a graphic design focus to delivering integrated solutions across branding, spatial, digital and AI design.
Key contributions:
(Bureau Publika, formerly Weeee Studio, SM Group, Cross Studio design department).
Over 10 years, I grew alongside the company from Junior Designer to Co-Founder and Design Lead, taking a key role in shaping its development, positioning, and creative direction.
I was directly involved in the studio’s transformation — from a graphic design focus to delivering integrated solutions across branding, spatial, digital and AI design.
Key contributions:
- Played a central role in defining the studio’s structure, processes, and positioning (team of 3+ core members and 10+ external collaborators)
- Expanded the client base from 2 key clients to 5+ key clients and strengthened long-term client relationships (up to 2–4+ years)
- Contributed to the launch of 4 internal projects and 2+ new business directions
- Introduced AI tools into the workflow, reducing production time by ~30–50% and significantly expanding visual output and experimentation capabilities
Experience
10+ years
Apr 2023 — May 2026
Apr 2023 — May 2026
Design Lead (Communication + Spatial), Co-Founder
Bureau Publika (ex: Weeee Studio)
8+ team, 10+ contractors | Spatial design, special projects, branding, web, AI-driven production | 15+ B2B clients: hospitality & lifestyle, creative industries, events, production, retail, tech
8+ team, 10+ contractors | Spatial design, special projects, branding, web, AI-driven production | 15+ B2B clients: hospitality & lifestyle, creative industries, events, production, retail, tech
Client work:
- Delivered 50+ client projects across branding, spatial design, digital, communication design
- Defined design strategy for projects with budgets ranging from €2k to €400k
- Led 20+ strategic projects end-to-end, from concept development to implementation
- Produced 100+ spatial visualizations, presentations, and concept materials for client approvals and stakeholder reviews
- Managed execution and installation of 25+ physical environments, exhibitions, and branded spaces
- Designed and launched websites and digital products for special projects, using analytics, user behavior data, and business metrics to drive design decisions and improve project performance
- Led stakeholder workshops and client presentations involving C-level executives and founders
- Introduced design processes that reduced project delivery time by 30%
- Implemented AI-assisted workflows across the studio, saving approximately 300+ hours annually
- Coordinated work of 20+ contractors, architects, engineers, and production partners
- Managed project timelines, documentation, and cross-team coordination across 2−5 concurrent client projects
- Contributed to the expansion of the company’s international client base, establishing collaborations with clients across the UAE, Italy and the United States
- Hired, onboarded, and mentored 8+ designers, with 4 promoted to middle roles
July 2020 — Apr 2023
July 2020 — Apr 2023
Senior Designer/Team Lead (Communication + Spatial), Co-Founder
Weeee Studio (ex: SM Group LLC)
5+ team, 5+ contractors | Spatial design, branding, web | 10+ B2B clients: creative industries, events, production, retail, hospitality & lifestyle, tech, travel, wellness, mindfulness experiences
5+ team, 5+ contractors | Spatial design, branding, web | 10+ B2B clients: creative industries, events, production, retail, hospitality & lifestyle, tech, travel, wellness, mindfulness experiences
Client work:
- Delivered 30+ client projects across branding, spatial design, visual communication, and digital design
- Defined design strategies aligned with client business goals across hospitality, retail, creative industries, and tech sectors with budgets up to € 200k
- Developed and maintained brand identities, visual systems, and communication frameworks for 10+ brands
- Ensured design consistency and quality across digital, physical, and spatial touchpoints
- Created 50+ spatial visualizations (3ds Max + Corona), presentations, and concept materials for client approvals and stakeholder reviews
- Prepared 100+ sets of technical drawings and documentation (AutoCAD) for production, construction, and contractor coordination
- Led client presentations, workshops, and design reviews involving founders, executives, and key decision-makers
- Acted as an early adopter of generative AI within the studio, identifying commercial applications and integrating AI-driven workflows into client projects shortly after the technology emerged in 2023
- Oversaw quality control and final execution from design approval through production and on-site implementation across projects ranging from 1 week to 12 months in duration
- Managed timelines, stakeholder communication, and delivery across 2−5 concurrent client projects
- Mentored 3+ designers, with 2 promoted to middle-level roles
Jun 2017 — Apr 2020
Jun 2017 — Apr 2020
Middle Graphic/Communication Designer
Gray Mouse Design Studio (SM Group LLC)
3+ team, 3+ contractors | brand systems, spatial branding | 10+ B2B clients: production, retail, public sector, tech
3+ team, 3+ contractors | brand systems, spatial branding | 10+ B2B clients: production, retail, public sector, tech
- Developed print materials in accordance with brand guidelines
- Designed small- and large-format layouts for clients
- Created VIP products and gift certificate designs
- Designed business and product presentations
- Created social media visuals
- Designed website interfaces; optimized and standardized UI/UX
- Prepared print-ready files
- Contributed to brand strategy development
- Developed brand identities
- Participated in internal product launches
- Created motion elements for presentations, branding, websites, and social media
- Designed set decorations for exhibitions and photo/video production
- Prepared production files and installation guidelines
- Designed interior graphics (posters, wallpapers, prints)
- Sourced production and printing contractors
- Supervised production and printing processes
- Communicated with client managers
Aug 2016 — Jun 2017
Aug 2016 — Jun 2017
Junior Graphic Designer
Cross Studio (design department)
Leading photo production network | Moscow and Milan | 90+ studios, 10+ locations, 500+ team | both B2B and private clients | full-cycle photography, production services, events
Leading photo production network | Moscow and Milan | 90+ studios, 10+ locations, 500+ team | both B2B and private clients | full-cycle photography, production services, events
- Developed print materials in accordance with brand guidelines
- Designed small- and large-format layouts (from business cards to banners and posters)
- Created visual content for social media
- Designed storefronts and entrance groups
- Prepared design documentation for approvals with building administrations and municipal authorities
- Prepared print-ready files
- Communicated with client managers
Dec 2015 — Nov 2016
Dec 2015 — Nov 2016
Freelance Designer
- Designed custom illustrations for brand and communication needs
- Developed icon systems and infographic visuals
- Created small-format print materials (posters, flyers, menus, etc.)
- Led branding design for music festivals and events
- Prepared print-ready files and production assets
Education
6+ years
2020
2020
Additional Courses
Ivan Shoshin Training Center,
Moscow
Moscow
Course: "3ds Max for Interior Design"
Subject: Interior 3D Visualization
Software: 3ds Max, Corona Renderer
Duration: 2 months | 21 hours | 14 sessions
Instructor: Alexander Romanchikov
Subject: Interior 3D Visualization
Software: 3ds Max, Corona Renderer
Duration: 2 months | 21 hours | 14 sessions
Instructor: Alexander Romanchikov
2017 — 2019
2017 — 2019
Master’s Degree
Higher School of Economics (HSE),
Moscow
Moscow
Faculty of Design
Art Direction / Communication Design
Supervisor: Alexandra Kuznetsova
Art Direction / Communication Design
Supervisor: Alexandra Kuznetsova
2013 — 2017
2013 — 2017
Bachelor’s Degree
Russian State University for the Humanities (RSUH),
Moscow
Moscow
Faculty of Management
Public and Municipal Administration
Public and Municipal Administration
Core Skills & Tools
expertise
Сore Skills:
- Creative Direction
- Design Leadership & Team Development
- Cross-Disciplinary Design (Brand, Spatial, Digital)
- Brand Strategy & Identity Systems
- Spatial & Environmental Design
- Visual Communication Systems
- Product & Experience Thinking
- Business-Driven Design Strategy
- AI-Driven Creative Production
- Design Operations & Process Optimization
- Concept-to-Execution Project Leadership
- Stakeholder & Client Management
- Founder & Studio Operations
Tools:
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects)
- Figma, Tilda
- 3ds Max + Corona Renderer
- AutoCAD AutoDesk
- AI Creative Production (Midjourney, Higgsfield, Krea, Flux, Kling, Firefly, ChatGPT, Claude)
- AI Image & Video Generation, Prompt Engineering, AI Workflow Development, Creative Automation & Production Pipelines
- PowerPoint & Microsoft Office (Word, Exel, Outlook)
Languages
let's communicate
Russian — Native
English — Upper-Intermediate / Professional working proficiency
English — Upper-Intermediate / Professional working proficiency
Interests
design and more
I’m driven by curiosity beyond design: from creating physical products to exploring new creative formats.
I’ve launched independent projects, including a modular plywood furniture brand "Funera" (2019) and a clothing & accessories brand "Bestia" (2023), where I developed concepts and led production by coordinating and directing external specialists.
I enjoy building things through people, assembling the right experts, shaping direction, and overseeing execution across disciplines.
Outside of work, I recharge through nature, long walks, and alpine skiing. I also stay energized through regular fitness, love the deep relaxation of a Russian banya, and never miss a chance to swim in the sea. I’m also drawn to tea ceremonies and thoughtful food presentation — seeing them as small forms of design where aesthetics, ritual, and sensory experience come together.
I also have a background in music, I play piano and enjoy singing, although these days my keyboard is more often digital than acoustic.
I’ve launched independent projects, including a modular plywood furniture brand "Funera" (2019) and a clothing & accessories brand "Bestia" (2023), where I developed concepts and led production by coordinating and directing external specialists.
I enjoy building things through people, assembling the right experts, shaping direction, and overseeing execution across disciplines.
Outside of work, I recharge through nature, long walks, and alpine skiing. I also stay energized through regular fitness, love the deep relaxation of a Russian banya, and never miss a chance to swim in the sea. I’m also drawn to tea ceremonies and thoughtful food presentation — seeing them as small forms of design where aesthetics, ritual, and sensory experience come together.
I also have a background in music, I play piano and enjoy singing, although these days my keyboard is more often digital than acoustic.
